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Launchpad - Creative Marketing for Small Business Course - £150

  • Co Up. Creative Business Hub Britannia Mills, Britannia Road, Slaithwaite HD7 5HE Yorkshire (map)

This creative marketing course is perfect for start-ups, small business owners & their marketeers. It's aimed at giving you a broad but insightful understanding of the What, Who and How of marketing your small business successfully.

In today's busy and vast world of communication you need to stand out. Be different and make an impact in order to leap frog your competition. You need to be creative in your thinking, unique in your offer and add real value to the service you deliver.

Launchpad covers the strategic phases of:

  • What is marketing and why is it key to business success
  • Clarifying your brand and value proposition
  • Understanding your target customers and how to reach them
  • How to be marketing ready & launch with confidence
  • Creativity Rules!

The course is broken down into two morning sessions of approximately 4 hrs each. 

Session 1
What planet are you on? - The What, Where & Why of today's Marketing Solar System
We'll discuss what marketing is and how it should work in each of your businesses, where marketing is now, the latest trends and crucially Do's & Dont's!

Walk a mile in my moon boots - Knowing your species is key to a successful marketing strategy
We're not sending random signals into outer space here, we know what kind of species we want to talk to! This session is all about finding the right kind of customers and understanding your target audiences to give your marketing the best shot!

Session 2
All systems... check! - Getting your brand, messaging, tools and tactics in place
What do we look, sound and feel like? How often do we communicate, and through what channels? As a small business owner, you are your own mission control as well as the astronaut here!

3-2-1 Blast Off! - Achieving 'lift off' with your bespoke marketing plan
Your marketing communication plan should be bespoke to your business and it's customers. Looking ahead is key so it's all about launching it well and experiencing your own epic journey together!

About the course leader:
14 years Creative Marketing Director and member of The Chartered Institute of Marketing & The Institute of Direct & Digital Marketing, Danny Bulmer has an experienced background in devising, planning and executing successful, creative marketing communications for SME's, small business, charities, communities and new start ups. His no-nonsense, fun and creative approach will help you see things differently in finding your value proposition and honing your skills and confidence with the right tools to help you market your small business successfully. Visit his LinkedIn profile here.

Please fill in the form below to reserve your seat. If you require any further information or have a query regarding this course please e-mail us on: hi@co-up.co

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